Ocean Magazine : 2 July August 2005
ocean | 55 The Pershing 50 is fast, yes, but it is also one of the most sophisticated and luxurious motor yachts to make its debut in Australian waters," says Yachting Unlimited's CEO Rohan McJannet. "This is a boat for discerning buyers, for people accustomed to ultimate comforts. It will more than grace any gathering afloat, and look simply superb at jetties of waterfront homes or in upmarket marinas around the region. "The highly skilled craftsmanship, and the fixtures and fittings that have gone into the salon and cabins below deck, have to be seen to be believed. This is why Pershing has been achieving top rankings and accolades abroad from people who really know their boats and what the market has to offer." McJannet is excited both by Pershing and the whole Ferretti range, of which Pershing is an exclusive part. Yachting Unlimited has become the Ferretti agent for Australia, New Zealand and the Pacific Islands, and it is expanding fast. Headquarters have been set up in Sydney at Jones Bay Wharf in Pyrmont, a short walk from Darling Harbour, where five other large boat dealers, OCEAN magazine and leading suppliers of luxury goods and services are also located, making it a new boating hub for the city. The well-known Flying Fish restaurant is situated here too, only a few doors along. "We have 90 metres of linear berthing space, and will be able to show clients over a variety of motor yachts at their leisure, as well as having the vessels instantly available for on-water trials," he says. "Our marketing strategy is being kept under wraps at present, but it will become obvious from the Sydney Boat Show onwards. Basically we are going to work closely with alliance partners in luxury goods, including homewares, jewellery, cosmetics and automobiles." He has the right credentials for this sort of approach, coming from a background in marketing, accounting and finance, including involvement with many leading brand names such as Christofle. General manager Paul Steer is experienced in the automobile and marine markets, while behind them both is John Sanders, whose Auckland-based private investment and property interests are backing the venture. Lengthy talks have been held with Ferretti in Italy and further Yachting Unlimited offices are scheduled to be set up on the Gold Coast and in Melbourne, Perth, Auckland, New Caledonia and Fiji. "This is a boat for discerning buyers, for people accustomed to ultimate comforts" "
3 September October 2005
1 May June 2005